The Shade Room × The Recording Academy
2026 GRAMMY Nominations Partnership
View the announcement on LinkedIn
The Receipts.
TSR in the Headlines
The Partnerships
Big Names. Bigger Numbers.
Big ideas. Major brands. Real results. A look at the partnerships, campaigns, and cultural moments delivered through The Shade Room under my content leadership.
Bad Boys: ‘Ride or Die’ Trailer
Sony Pictures Entertainment
10,715,634Organic views
994,336Engagements
- Likes638,699
- Comments16,118
- Shares276,140
- Saves53,419
TSR Investigates × Warner Bros.: Weapons
Warner Bros.
8,204,363Views
358,178Engagements
- Likes197,007
- Comments7,203
- Shares105,414
- Saves48,497
TSR Investigates × Hulu: Reasonable Doubt
Hulu
7,155,817Views
155,960Engagements
- Likes124,768
- Comments2,651
- Shares1,747
- Saves26,025
TSR Investigates × Hulu/Disney+: Paradise Season 2
Hulu / Disney+
5,000,609Organic views
102,755Engagements
- Likes21,043
- Shares8,818
- Saves7,747
TSR Investigates × Netflix: They Cloned Tyrone
Netflix
2,739,278Organic views
53,440Organic engagements
- Likes33,891
- Comments1,711
- Shares10,004
- Saves6,568
TSR Investigates × Bad Boys: ‘Ride or Die’
Sony Pictures Entertainment
2,077,212Views
33,303Engagements
- Likes27,022
- Comments875
- Shares2,678
- Saves2,354
TSR Investigates × Amazon
Amazon
1,863,345Views
23,927Engagements
- Likes16,956
- Comments962
- Shares3,074
- Saves2,935
Figures are the historical results recorded for each campaign at the time it ran, shown per campaign and never combined. 7 campaigns listed.
Recognition
The Accolades.
- 2026 Best General News & News Feature, Telly Awards
- 2026 Best General Interview & Talk Show, Telly Awards
- 2026 Best Video & Film Interview or Talk Show, Webby Awards
- 2026 People's Voice Winner - Video & Film, Webby Awards
- 2025 Site of the Year Winner, Shorty Awards
- 2025 Best Use of Social, My Black Job x Harris For President — DigiDay Awards Finalist:
- 2025 Social Impact, My Black Job x Harris For President — Silver Telly Award:
- 2025 Government & Politics, My Black Job x Harris For President — Gold Honor, Shorty 10th Annual Impact Awards
- 2025 Healthcare & Pharma, Roomie Diaries x Gilead/Healthysexual — Gold Honor, Shorty 10th Annual Impact Awards:
- 2025 Social Media Marketing Campaign, Hot & Ain't Bothered x Astellas — Gold, MarCom Awards:
- 2025 Social Media Marketing Campaign, Roomie Diaries x Gilead/Healthysexual — Platinum, MarCom Awards:
- 2025 Social Media Marketing Campaign, My Black Job x Harris For President — Platinum, MarCom Awards:
- 2024 Best Hip-Hop Platform, BET Hip Hop Awards Nomination
- 2024 Best Creative, Bad Boys 4 x Sony Pictures Entertainment — DigiDay Awards Finalist:
- 2022 Alfred C. Liggins Leadership & Innovation Award, Urban One
- 2018 Best Use of New Media, Illinois Broadcasters Association
- 2017 Silver Honor & Audience Honor in LIVE EVENTS, Shorty Awards (iHeartRadio Music Festival)
- 2014 Best Video Contest, Second Street Awards
- 2011 2x Most Innovative Campaigns Award, Frequency Magazine
- 2011 Most Original Database/Digital Marketing Campaign, Radio Ink Magazine
In focus
Featured videos.
Webby Awards + Telly Awards winner
The Shade Room
The Shade Room
Original programming · The Shade Room
TSR Investigates
TSR Investigates, with Justin Carter, explores cold cases and special interest news stories underrepresented in mainstream media.
The Shade Room
The Shade Room
The Shade Room
The Shade Room
Stepping Into The Shade Room
Thembi Mawema, the Social Director at The Shade Room, sits down with the voices shaping the culture—unfiltered, insightful conversations with celebrities and influential figures who move the needle and define the moment.
The Shade Room
The Shade Room
The Shade Room
The Shade Room
TSR Live
#TSRLive is The Shade Room's weekly live debate show, where celebrity, sports, influencer and political guests engage in unfiltered discussions on the hottest trending topic.
The Shade Room
The Shade Room
The Shade Room
The Shade Room
Red Carpet Exclusives
The Shade Room
The Shade Room
The Shade Room
The Shade Room
DISHIN’ IT
Your faves sit down with TSR's very own Justin Carter to share a meal, stories, and tea.
The Shade Room
The Shade Room
The Shade Room
The Shade Room
NEVER STOP
NEVER STOP is a series that gets an inside look at how our favorite celebrities, entrepreneurs, and leaders in business have made it, keep on making it, and how they've expanded their talents and goals over time.
The Shade Room
The Shade Room
The Shade Room
The Shade Room
Keep It 100!
The Shade Room
The Shade Room
The Shade Room
The Shade Room
TSR Health
The Shade Room
The Shade Room
The Shade Room
The Shade Room
The Stage
The Reviews Are In.
From the studio to the stage, I've never been short on something to say. Here are a few places where I've shared my perspective on media, culture, content, and the business behind it all.
Curator Summit
TalentMasters' Morning Show Boot Camp
Cannes × Sprout Social Creator Network
Have a mic? I've got something to say.
Book AC to Speak