Good taste. Better intel.
Award-winning media executive, journalist, and content strategist with a career built on knowing what captures attention, what connects people, and what’s worth sharing.
Get to know meLearn to audit Pinterest search, boards, saves, seasonal trends, outbound clicks and long-tail performance. Includes the downloadable audit Playbook.…
Read articleAudit Reddit community fit, conversation, search visibility and trust before posting. Get the downloadable Reddit Playbook and checklist.…
Read articleAudit Snapchat Stories, Spotlight, Public Profiles, retention and returning viewers with a practical downloadable creator Playbook.…
Read articleAt The Shade Room, social is where the story often starts. Editorial and video give it more places to go.…
Read articleFame isn’t automatically a story. A press release isn’t automatically content. And a calendar can’t predict what people will care about tomorrow.…
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From radio and publishing to leading social-first content at The Shade Room, my career has taken me through a few different corners of the media world. There’s a lot more to the story than the highlights on my résumé.
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