Cross-platform · 15 pages
The person behind the plug
I’m AC. Let me put you on.
Award-winning media executive, journalist, and content strategist with a career built on knowing what captures attention, what connects people, and what’s worth sharing.
Get to know meThe plug for what’s worth your time, money, attention, and passport stamps.
Platform audits · 2027 edition
The Playbook.
Instagram · 14 pages
How to Run an Instagram Audit
LinkedIn · 13 pages
How to Audit Your LinkedIn Strategy
TikTok · 14 pages
How to Run a TikTok Audit
Facebook · 14 pages
How to Audit a Facebook Page
Threads · 13 pages
How to Audit Your Threads Strategy
YouTube · 13 pages
How to Run a YouTube Audit
WhatsApp · 15 pages
How to Run a WhatsApp Audit
Snapchat · 14 pages
How to Run a Snapchat Audit
Reddit · 14 pages
How to Run a Reddit Audit
Pinterest · 15 pages
How to Run a Pinterest Audit
The business behind the scroll
Attention is a business.
Let’s talk about it.
The Business Behind the Scroll · 2026
Social Media Isn’t a Distribution Channel Anymore. It’s the Product.
At The Shade Room, social is where the story often starts. Editorial and video give it more places to go.…
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The Business Behind the Scroll · 2026
The Internet Doesn’t Need More Content. It Needs Better Editors.
Fame isn’t automatically a story. A press release isn’t automatically content. And a calendar can’t predict what people will care about tomorrow.…
Read articleFresh off the press
Worth the scroll.
The Business Behind the Scroll · 2026
Social Media Isn’t a Distribution Channel Anymore. It’s the Product.
At The Shade Room, social is where the story often starts. Editorial and video give it more places to go.…
Read articleThe Business Behind the Scroll · 2026
The Internet Doesn’t Need More Content. It Needs Better Editors.
Fame isn’t automatically a story. A press release isn’t automatically content. And a calendar can’t predict what people will care about tomorrow.…
Read article
The Business Behind the Scroll · 2026
What Makes People Stop Scrolling?
Lessons From a Career Capturing Attention…
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The person behind the plug
There’s more behind the @.
And quite a story to tell.
From radio and publishing to leading social-first content at The Shade Room, my career has taken me through a few different corners of the media world. There’s a lot more to the story than the highlights on my résumé.
Get the backstory