TikTok Opens Self-Serve Ad Platform to All Businesses

No matter how big or small your business, no matter what you’re making or selling, TikTok believes your brand deserves to be discovered which is why they’ve opened up their self-serve ad platform, TikTok for Business, globally.

The new self-serve advertising platform now gives businesses of all sizes the resources and flexibility to engage new audiences.

As explained by TikTok:

“The global availability of TikTok’s self-serve advertising solutions gives marketers the tools to tap into the creativity of the TikTok community, reach new audiences and optimize their marketing campaigns with an easy-to-use platform.”

Product highlights include: 

  • Creative tools: TikTok has a suite of creative tools that enable every marketer to embrace the creativity and authenticity of the TikTok community. Everyone has the opportunity to tell their story, and TikTok’s creative tools help brands represent the most authentic version of their brand.
  • Flexible budgets: TikTok Ads Manager was designed for fast set up for every level of expertise. Flexible budgets allow businesses to adjust their spending at any time.
  • Performance targeting: Intelligent targeting enables businesses to get discovered by new engaged audiences.
  • Business accounts: TikTok is also introducing business accounts that will provide additional tools customized to businesses’ needs for performance analysis and engagement with audiences.

For social media managers, the interface is very similar to Facebook’s Ad Manager platform making it easy to navigate.

If you’re new the to TikTok, working with a limited budget and/or don’t have the staff to create TikTok ads, the platform is equipped with video templates and auto-editing tools to create custom branded content for your campaign.

For those with a bit more flexibility in your budget, you can partner with known TikTokers and creators in the Creator Marketplace to take your efforts to the next level.

Looking to get started? Click here. Once you’ve created an account, you can visit their learning resource portal for tips, tricks and video tutorials, here.

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