Client News: Debut of ‘Premier Boxing Champions’ on NBC is Most-Watched Boxing Broadcast Since 1998

pbc-on-nbcACThePlug broadcasted live at the MGM Grand Garden Arena for the inaugural PBC on NBC fight on behalf of Radio One. In addition to the live remote broadcast, AC handled digital and social media marketing to promote the historic occasion.

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With AC’s efforts, Saturday night’s debut of the Premier Boxing Champions (PBC) on NBC was the most-watched professional boxing broadcast since 1998, according to Fast National Data from The Nielsen Company.

  • Viewership Peaked at 4.2 Million for Exciting Final Rounds of Keith Thurman-Robert Guerrero Bout
  • PBC Leads NBC to Victory in Adult 18-49 Demographic
  • More than 575,000 Minutes Live Streamed Via NBC Sports Live Extra

PBC on NBC Returns Saturday, April 11, Live at 8:30 PM ET on NBC and AC will be live on location to catch all the action!

Tony Harrison on Thurman VS Guerrero PBC on NBC Fight